An in-house creative and design studio that makes inspiring brand moments to educate, inspire, and connect people in meaningful ways with a leading AI product.
Strategic Planning
A new Managing Director was tasked with fortifying a world-class creative and design operation to take a leading AI brand into the future. We supported strategic planning, team design, and change management to spark the group’s evolution and enable creative excellence at scale.
Insight:
A reset should be driven by core principles.
You can update your structure while staying grounded in your values. The specifics of your culture will power your evolution and allow you to meet a moment of change with velocity and inspiration, rather than confusion and fear.
The Producer Model
In order to enable creative excellence at scale, the Production discipline needed to evolve. We helped architect an industry-leading Production discipline with clear frameworks and critical foundational standards and materials. We established a framework for Production discipline management, mentorship, and connection that establishes and grows best-in-class approaches.
Components:
Discipline design blueprint
Producer skills matrix
Discipline Management Plan
Job descriptions
Role and responsibilities documents
Career Management Guide
Learning & Development Framework
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How this applies to you:
For Agencies & Studios: Like this in-house studio, your org may be needing to operationalize at the same time you don’t miss a beat with clients. Our approach teaches you how to maintain pace as you transform your org and teams.
For In-House Teams: The Producer Model we implemented for this crew can be adapted to your org, innovating how your creative team delivers the best work with better methods.
For Startups: Our strategic planning process, as implemented with a fast-paced innovation-centered creative team, facilitates your founding team to align on a direction while creating scalable structures as you grow.