Unlock creative industry cheat codes.
We design agencies and in-house teams for maximum creative excellence and business value.
AGENCIES & STUDIOS
Build a better business.
You know how to make great work. But the market is shifting, client relationships are stagnating, and you’re struggling to grow. We’ll demystify how to build a successful business.
IN-HOUSE TEAMS
Enable creative excellence.
You have good people. But the team isn’t in flow—they’re working in silos and the output isn’t matching the investment. We tell you how to fine-tune your team for maximum impact.
Stop guessing and start using proven systems for building thriving teams and scaling excellence.
Diagnose the problem.
We pinpoint your structural gaps and deliver the frameworks required to close them. No guesswork, just a clear map for your next stage of growth.
Establish new rituals.
A plan is only as good as its implementation. We deploy specific templates and workflows to turn your strategy into a routine.
Socialize Success.
Systems only scale if your people believe in them. We teach the transition playbooks needed to create a new shared team culture.
We stay with you while you’re troubleshooting in real-time to make sure your new "cheat codes" actually stick.
OUR CLIENTS
OpenAI
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Toy Fight
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Instrument
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Mercury
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Jolby
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Kamp Grizzly
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Future Fonts
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Friends Everywhere
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Got Light
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POP
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OpenAI • Toy Fight • Google • Instrument • Mercury • Jolby • Kamp Grizzly • Future Fonts • Friends Everywhere • Got Light • POP •
TEAM
We’ve lived your problems.
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Amie Pascal
Amie is a business and org leader who creates the conditions in which creativity flourishes. As a Partner and executive at the digital agency Instrument, Amie built and scaled a successful nearly $20M business, leading a multi-disciplinary team providing full-service offerings to partners such as Google, YouTube, and other Alphabet companies— significantly contributing to Instrument’s growth and transition from indie success to global holding company sale.
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Tsilli Pines
Tsilli has built, led, and transformed various creative ecosystems, from globally successful creative agencies to non-profit organizations. After 20 years as a Creative Director and Designer, Tsilli became VP of Creative at Instrument, where she led the Design and Writing disciplines and doubled the capacity of the agency’s creative delivery within 3 years. She also co-founded Design Week Portland and fostered the festival, making it a staple in Portland’s cultural life.