Make the most of your creative partnerships.

BUILD BETTER

Proven tactics to maximize results from every agency engagement.

Marketing, advertising, and brand budgets are under immense pressure and scrutiny, especially to make the most of every coin spent with agencies. Despite good intentions, creative partnerships often derail—resulting in mediocre work, missed deadlines, and budget overruns. Drawing from our industry experience, we teach specific, actionable methods that transform how in-house teams engage with creative partners. You'll walk away with purposeful actions to immediately implement that lead to stronger creative work, more efficient processes, and business outcomes that justify the investment.

WHAT YOU’LL LEARN

  • How to set up an engagement for the best outcomes

  • What to do to get high quality work that meets your goals

  • How to think and act big picture & long term

  • What issues are avoidable and how to troubleshoot along the way

BENEFITS

  • Establish trusting partnerships without retainers

  • Ensure alignment and organizational buy-in

  • Understand which decisions will erode quality

THREE-PART WORKSHOP

Strong Foundations

How to set up an engagement for the best outcomes.

  • Writing a good brief

  • Vetting possible partners, from proposals to RFPs

  • Building a strong relationship

  • Establishing clear roles

The Best Work

What to do to get high-quality work that meets your goals.

  • Providing a strong foundation

  • Minimizing stakeholder surprises

  • Giving generative feedback 

  • Focusing on results, not control

Smart and Strategic

How to think and act big picture & long term to ensure ongoing success.

  • Mitigating risks

  • Getting the benefits of ongoing partnership

  • Collaborating for the best casting

  • Troubleshooting common problems

CONTACT US

Ready to transform your business? 

Let's talk about your specific challenges and how we can help you overcome them.

  • “From the beginning, I knew we were in very good hands — it’s that double threat of clear confidence and deep understanding.”

    – Audrey Aiken, Thread Creative

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