An independent writing studio that harnesses the power of words and AI innovation to make more meaningful brands.
Business Strategy
We advised the Thread leadership team on evolving their offerings in the face of market disruption, and expanding their business development strategies. In-depth conversations with the leadership team unearthed a unique competitive advantage that could be leveraged for new business, thought leadership, and focus in the craft.
Insight:
Build your business on relationships.
Invest in the authentic, lasting relationships you have with your clients. Stay in touch with their needs, challenges, and opportunities, even and especially when they move on to new chapters in their career.
Read more about our point of view on business development.
“Tsilli and Amie gave us the right combination of pep talk and real talk. They showed us the way forward and made us feel like we can rise to the occasion. The biggest impact of working with NoCo: our leadership team is aligned on a direction.”
– Molly Inderhees, Managing Director
The Producer Model
In order to fulfill their newly articulated business goals, we advised Thread’s Production leadership on how to galvanize key individuals with critical skills central to success. Alongside a vision and materials for an integrated Production discipline that is indispensable to business, we created a comprehensive framework and program for Producer Learning & Development, from junior to executive level.
Insight:
Clarify roles before building L&D programs
It’s important for an organization to ensure the foundation for each discipline is established and sturdy before expecting more. The first step is to create (or update) and roll out materials to thoroughly communicate roles, responsibilities, skills, and leveling. Only after full clarity is established and communicated is your team ready to grow.
“The Learning and Development work we’ve done with NoCo has us poised to bring our future leaders along and ready them for the next step in their careers. This is essential not only for their development, but also for the future of our company.”
– Liz Hartmann, Executive Director
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How this applies to you:
For Agencies & Studios: Like Thread, you may be facing changing client expectations and market disruption. Our approach helps you identify your unique advantages and transform how you operate.
For In-House Teams: The Producer Model we implemented can be adapted to improve how your creative team collaborates with internal stakeholders.
For Startups: Our strategic planning process helps align your founding team on a direction while creating scalable role definitions as you grow.